You’ve completed setting up your Airbnb and now you are about to list your property…what do you name it?
Some may opt not to give it a name and just say something generic like “2bd/2bth close to downtown”, but if you have a long-term goal in mind, branding starts from day one!
You see giving your property a name gives it an identity. It’s no longer just a structure where people sleep but its a business that provides you with a source of income and you should treat it as such.
So, how do you choose a great name for your Airbnb?
Here are five must haves in a name:
1. Easy to pronounce – the name should be no more than two to three syllables and easy to spell. Avoid any sorts of characters.
2. Must be scalabe – the name you select must be able to grow with your business.
3. Unique and relatable to the brand – if you think about the biggest brands out there Google, Amazon, Apple, these are all unique names.
Selecting the wrong name could be detrimental to your Airbnb. Choosing a great name lays the foundation for branding your business. To put it into context, your logo, marketing material, everything you put out to the public will all be inspired or related to this name. So, be sure you choose the right name!